HERITAGE, WITH A MODERN POINT OF VIEW
A more interesting
kind of company.
A shared curiosity. A considered identity.
The world of The Noir Society.
01 / PRIMARY WORDMARK
STORIES · PEOPLE · PLACES · CULTURE
KIND OF COMPANY
The name leads. The experience follows.
02 / HERITAGE CREST
FROM BOOKS AND SPIRITS
03 / THE MODERN MARK
Distinctive at a glance.
04 / THE CIRCLE
05 / A PALETTE WITH CHARACTER
SELECT A SWATCH TO COPY ITS VALUE06 / TYPOGRAPHY
Playfair
Display
Aa Bb Cc Dd Ee Ff Gg
0123456789 & ? !
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Clarity, confidence,
and space to breathe.
07 / WORDS TO LIVE BY
Good people.
Better conversations.
THE CIRCLE DECIDES.
Discover. Discuss. Create. Belong.
08 / THE SHARED CURIOSITIES
Knowledge
Every good story
opens another door.
Spirits
Considered pours.
Open conversation.
Culture
Books, art, places,
and new perspectives.
People
A common curiosity.
A sense of belonging.
09 / THE ATMOSPHERE
AMBER LIGHT. TACTILE DETAIL. HUMAN WARMTH.
10 / THE IDENTITY IN HAND
Heritage in the details. Restraint in the application.
11 / ONE IDENTITY, MANY EXPRESSIONS
A richer story.
A simpler system.
The crest carries the story. The wordmark introduces the society. The monogram moves with it.
Use one leading mark at a time. Give it space. Let rich materials, purposeful typography, and genuine connection do the rest.
Explore the full brand guideSTORIES. PEOPLE. PLACES. CULTURE.